UX · UI Design Design Systems Product Design

I help teams ship better products by building systems that scale.

Hi, I'm Florencia — Senior UX/UI Designer with 5+ years specialized in design systems and B2B product design. I bridge the gap between complex data products and the people who use them, working closely with engineering, product, and stakeholders to create experiences that are intuitive, consistent, and built to last.

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+5 Years of experience UX, UI & product design

+15 Projects shipped B2B, fintech, health & telecom

4 Design systems built From tokens to 60+ components

98% Satisfied Happy customers

Selected work

4 projects I'm proud of

Platform · B2B

Platform unification
Epsilon Latam

Unified 2 legacy platforms into one cohesive product for publishers across Latam. Reduced onboarding complexity for 12+ publisher teams through deep UX research and a scalable component system.

↓ 40% onboarding time UX Research · UI Design · Design System

Design System

RDS Design System

End-to-end design system — from design tokens to documentation — adopted by 12 product teams across the organization. Built in Figma, documented in Zeroheight, and implemented with Storybook.

12 teams adopted Figma · Zeroheight · Storybook

Design System

CRM Design System

Scalable component library for an enterprise CRM platform — from design tokens to 40+ production-ready components. Focused on accessibility, consistency, and developer handoff quality.

40+ components Tokens · Components · Accessibility

Product Design

Movistar's platform

Redesigned key flows for one of Latam's largest telecom operators. Led research, wireframing, and final UI — improving task completion rates and reducing user errors across core journeys.

↑ 25% task success Research · UX · UI Design

Let's work together

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Open to freelance projects, full-time roles, and collaborations.

florr.301@gmail.com LinkedIn Behance Instagram